Keep Britain Tidy Reinstates The Iconic Tidyman

Leading litter charity, Keep Britain Tidy, has brought back the Tidyman as part of a re-brand, after an absence of more than a decade.

According to new research conducted by Keep Britain Tidy, more than eight out of ten adults recognise the Tidyman and its meaning, more than the recycling symbol and nearly four times more than the vegetarian symbol.

“Keep Britain Tidy believes the Tidyman should stand something – our country’s desire to clean up its act and cut the billion pound bill for clearing up the tonnes of litter that is thoughtlessly dropped every day.”

Despite having such high recall, many thousands of people are still dropping the litter that blights our streets, parks and beaches. Keep Britain Tidy believes the time is right to reintroduce Tidyman and in a new messaging campaign to ensure that everyone in the UK not only understands what he stands for but also actively follows his example.

Businesses will be encouraged to adopt the new Tidyman symbol on their packaging. The charity is asking them to commit to showing their support for preventing litter and to encourage their customers not to drop it.

To mark the brand re-launch, Keep Britain Tidy Ambassador and TV presenter, Kirstie Allsopp, posed for pictures with Tidyman to show her support for the charity’s work.

Kirstie said: “Tidyman symbolises the action that we should all be doing – putting our rubbish in a bin. It’s not rocket science but if we all did that one thing our country would be a cleaner, more attractive place.

“I am delighted that Keep Britain Tidy is giving him a new lease of life and to have had the opportunity to give him a hug!”

Keep Britain Tidy chief executive, Allison Ogden-Newton, said: “The Tidyman has been a part of our lives since the 1960s and is the world’s most famous – and ubiquitous – environmental symbol.

“Unfortunately, many people don’t even notice him on their crisp packets, sweet wrappers or burger boxes anymore and this has to change.

“Keep Britain Tidy believes the Tidyman should stand something – our country’s desire to clean up its act and cut the billion pound bill for clearing up the tonnes of litter that is thoughtlessly dropped every day.

“He symbolises a single action that can make a big difference – if everyone follows his example it would transform our beautiful country.

“We are delighted to be reunited with Tidyman today and we hope that everyone who cares about how our home looks will take him to their heart.”

To mark the return of the Tidyman, for the first time ever, Keep Britain Tidy has made him larger-than-life with a 6ft model. An icon in his own right, the Tidyman has also recently been on a whistle-stop tour of some of London’s most iconic sites, where he turned heads and got people talking.


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